Bus Queue Shelter Advertising

Advertisements propped over the sheltered waiting area at various Bus Stops in the city are known as Bus Queue Shelter advertising. Bus Queue Shelters are an ideal advertising platform for both big cities and affluent regions. Passengers waiting at bus stops and passers-by see these advertisements displayed on the tops of bus stops. They have a lot of effect and exposure, and they can be seen in places where most other large-format advertising is prohibited. Since people spend so much of their day moving from one location to another, these advertisements attract a lot of publicity, and advertising on this channel can be very successful.

At HM Graphics Pvt Ltd we prepare Bus Queue Shelters with the bespoke needs of the clients. Also, we use only elite quality materials for the BQS.

Advantages of choosing Bus Queue Shelter Advertising

Advertisers benefit from using Bus Queue Shelters for a variety of purposes, some of which are described below:

•When it comes to advertising, the size of the ad is crucial. The bigger the commercial, the more visible it will be than the other advertisements. BQS advertisements are very big, so they can easily capture the attention of not only passengers but also passers-by.

• The angle and height at which the ads are displayed are also highly significant. Ads that are put too far away from the average person's eye level have a high risk of not being seen. BQS commercials are much closer to the eye level than hoardings, which are positioned at a great height and distance from the eye level of the audience, rendering them almost impossible to miss. BQS is the only large-scale OOH medium that can provide eye-level placement, giving it an advantage over the competition.

• When it comes to assessing the effect of an advertisement on the target audience, recall rate is one of the most significant factors to consider. The target group must be exposed to the ad repeatedly at short intervals to achieve a high recall rate. People who ride the same route often see Bus Queue Shelter commercials, providing the brands with the advantage of regular exposure and, as a result, a higher recall rate.

• Since these advertisements are positioned at eye level on city streets, heavy traffic causes passers-by to stop and watch the commercial for a longer period, and people waiting for buses see these ads for an even longer period, meaning greater recall.

• Unlike most other mediums, where advertisers bid for prime-time ad spots by paying ever-increasing rates, mediums including BQS are not reliant on a specific time to reach their target audience. Since bus stops are particularly busy during the day, these advertisements are unaffected by factors such as time slots.

• The potential for innovation in television, radio, and most other ad mediums is restricted to the creativity of the material. However, when it comes to this medium, BQS ads not only provide great content versatility but also an endless space for innovation in a variety of other ways, enabling marketers to deliver their message in a far more impactful way. Advertisements on BQS can be 3D, pop out of the surface, or even have a moving part, making them difficult to miss.

• Brands are highly worried about targeting. Wrong targeting can raise the expense of an advertisement by making it viewed by the wrong group of people, but it can also render it unsuccessful by stopping the real target audience from seeing the commercial. By strategically positioning these advertisements along strategically designed paths, BQS advertising can be made extremely target-focused, allowing brands to reach the target segment more effectively.

• Since people walking by these advertisements can be from any social background, they can effectively reach both the upper and lower levels of society. Through the best positioning of these advertisements in the right places, advertisers will be able to quickly reach out to their target audience.

• Bus Queue Shelter Ads are put on a backlit surface, making them visible even at night due to the lighting, giving them visibility 24 hours a day, seven days a week.

• Unlike television, newspapers, radio, and most other media, BQS advertisements are highly invasive, and they do not need the viewer's express permission to affect. Before reading a newspaper, television, or magazine, it must be picked up and opened. Before the ad jingles can be heard, radio stations must be chosen.

• However, unlike numerous other mediums, these ads cannot be skipped, overlooked, or missed easily, and they do catch the attention of the audience one way or another when it comes to mediums like BQS.